01 / Customer communication
WhatsApp integration
Keep customers informed at the moments that matter.
Connect selected messaging activities with your MLM system through a supported business messaging service. Depending on the implementation, messages may support order confirmations, payment reminders, delivery updates, appointments, and customer enquiries.
Order confirmationsDelivery updatesCustomer enquiries
Example workflow: After an order is confirmed, a message can share its reference and next steps. A later delivery update helps the customer follow its progress.
The advantageMore convenient communication around important customer activities.
What to considerMessaging costs, platform requirements, and excessive notifications can affect the experience.
Plan the connection: Prepare accurate contact details, appropriate customer permissions, approved messaging arrangements where required, and a clear handover to a person.
02 / Information and support
AI integration
Make approved information easier to find.
Help customers, distributors, and employees find information or complete selected tasks within a defined scope. Possible uses include answering common questions, explaining approved product information, and helping support teams prepare responses.
Product questionsDistributor supportApproved knowledge
Example workflow: An AI assistant could retrieve an order status through an authorised connection or explain a campaign using approved business materials.
The advantageFaster access to routine information and support.
What to considerAI can produce inaccurate answers. Reliable sources and ongoing evaluation remain essential.
Plan the connection: Define access permissions, review processes, escalation routes, and limits on the actions AI can perform. Important decisions may need human involvement.
03 / Marketing and follow-up
Social network integration
Connect customer interest with a clear next step.
Connect selected marketing and customer engagement activities with supported social platforms. Depending on platform access, integrations may capture enquiries, organise campaign responses, or direct users to product and registration pages.
Customer enquiriesCampaign responsesFollow-up
Example workflow: A permitted enquiry workflow can help a team follow up on interest generated by social content. Consistent campaign information also supports distributor communication.
The advantageBetter coordination between marketing activity and customer follow-up.
What to considerPlatform changes and access restrictions can interrupt existing connections.
Plan the connection: Plan around the intended audience and action. Assess the available permissions, data, and supported features for each proposed workflow.
04 / Online orders and inventory
Marketplace integration
Bring online orders into your business workflow.
Connect supported selling platforms with selected parts of your MLM operations. Possible functions include importing orders, updating product availability, transferring fulfilment information, and synchronising shipment status.
Order importsStock updatesFulfilment status
Example workflow: A marketplace order may enter the internal order-processing workflow, reducing the need to re-enter customer and product information.
The advantageLess manual order processing across sales channels.
What to considerDifferences in product codes, promotions, fees, and return processes can create reconciliation problems.
Plan the connection: Define distributor attribution, pricing, returns, and commission eligibility before automating marketplace sales.
05 / Delivery management
Logistics partner integration
Keep dispatch and delivery information connected.
Connect order fulfilment with supported couriers and delivery services. Depending on the partner, the integration may create shipments, generate labels, retrieve tracking references, and receive delivery updates.
Shipment creationShipping labelsDelivery tracking
Example workflow: Tracking information can feed into customer support or messaging workflows, helping teams and customers understand delivery progress.
The advantageMore efficient shipment administration and better delivery visibility.
What to considerIntegration cannot prevent courier delays, failed deliveries, or inaccurate partner updates.
Plan the connection: Confirm service coverage, address requirements, shipment restrictions, and exception handling before launch.
